There are 4.4 million shopify stores in the world, and 9/10th of them sell dropshipped products.

The majority of these dropshipping stores focus on trending products that they identify through wasteful engagement campaigns and tedious video editing.

Plus, these stores are forced to compete on having the lowest price, while saddling customers with slow shipping times and low quality.

I've seen this hundreds of times.

And every single time I warn entrepreneurs that you won't see returning customers. You won't see customer loyalty. And you won't see high valued orders....

There's a better way:

Instead of paying someone from Pakistan to build a $20 dropshipping store on Shopify, take a few days to figure out a unique angle for your store.

Find a unique niche, or a specific audience you can help.

When you niche-down, you can maximize your productivity and fine-tune your marketing strategy.

More importantly, you'll be driving a specific customer towards your store, and be able to sell them specific items to solve their specific problems.

This results in a higher website conversion rate, higher average order value, and greater customer retention.

My Growth Strategy:

I can go on for hours and hours about how i like to structure growth for a new ecommerce store. But I want to give you the Sparknotes right here:

Break-even on your customer's first purchase.

Profit off your customer's returning purchases.

This means that you want your margins to cover the cost of customer acquisition, and have a robust email strategy to bring your customers back time and time again.

But this won't happen with a marketplace.

If customers can easily get the same thing off Amazon, Temu, or Chewy, they have no incentive to come back to you.

But if you specialize in a niche, you're the go-to option for your specific customer.

Hero Product Success:

Take a look at some of my favorite hero products developed through the Hero Product Bootcamp:

🩴 Leather-Sandal Making Starter Kit

🏋️‍♂️ The Perfect Supplement Bundle for First Time Lifters

🛳️ The Cruise-Goers Essential Starter Kit

🏎️ Personalized Autoparts Upgrade Packs

🐶 A Better Dog Scratcher

👕 Leisure Street-wear

👟 Unathletic Kicks

So What's Next?

If you agree with me that starting a marketplace on Shopify won't get you out of your 9-5, then let's work together to crystalize a hero concept for you.

Sign up for my Hero Product Bootcamp and schedule your complementary 1:1 session with me.

That way we can work together to identify and unlock a hero angle for your store that will stand out online.